Interactive Applications for
Medical Professionals
Revolutionizing Healthcare with Interactive Software Solutions for Pharma and HCPs.
Interactive Medical Applications
Our user experience designers leverage client insights to develop immersive applications within our proprietary custom-built user interface platforms, featuring intuitive interactions and rendering capabilities for desktop, touch screen mobile, virtual reality (VR) and augmented reality (AR) technologies. This includes custom 3D assets and video animations optimized to be used in real-time rendering engines. These bespoke solutions are not only engaging and informative for educating both patients and healthcare professionals (HCPs), but can also enhance medical device and pharmaceutical sales efforts.
By combining cutting-edge technology with detailed and accurate 3D medical content, Intervoke ensures that your educational and marketing initiatives are both impactful and effective.
Custom Interactive Software Development
We specialize in crafting bespoke 3D applications spanning mobile, web, VR, AR, and desktop platforms used for HCP training, pharma marketing, medical device training, patient education, and sales training.
We can streamline development using internal tools called the Content Delivery System "CDS". The CDS is a framework built in Unity and Unreal Engines that can be used as a foundation to streamline application development. This system works in two modes - Narrative mode and Interactive 3D mode. It starts in a narrative mode and plays like a cinematic documentary. As a recorded voice-over explains the content interactive 3D models move on screen. At any time in this application, the user can push the Play/Pause button on the sidebar (top right) and switch to our interactive training mode. This allows the user to select which areas to focus on and learn at their own pace. A tool also adds a testing system to judge learning comprehension as you move through the application, giving you a final GPA at the end of the course.
Defining the Project Scope
Below is an outline of the 5 important variables needed to help define the cost when pricing out interactive software applications.
Understanding the length and detail of the application is critical for determining the cost. It starts with an idea, and then researching begins to develop a written script. The final price also depends on the medical expertise required for its production, as content is the foundation for everything produced. Asking questions like, “Will the client provide approved content, or must our medical content writers be involved”? Our team works closely with you to fully define the medical concept and software purpose using direct examples of our work. Typical examples of these applications show a medical procedure, a drug mechanism of action (MOA), mechanisms of disease (MoD), medical device training, or surgical procedures. What is the ultimate goal or purpose? What is the level of complexity of teaching this content? Who is the target group? Asking these questions is essential to defining the scope of the project.
After establishing the end user, we define details like icon style, branding colors, and menus that the user will need to activate this “User Interface Experience”, also called UI/UX. It's important to represent your UI in a clean, intuitive, user-friendly way. We can also create a mixture of 2D and 3D elements for a stylized look. These elements will then carry over into the conception phase, where we create a written storyboard to visualize and sketch out ideas.
We specialize in creating photo-realistic 3D content that works on multiple platforms, using optimized 3D content. Once we have added the scripted content to our written storyboard, we will start defining all the 3D elements needed to represent the content visually. What 3D anatomy is needed, how will it be used, and how detailed must it be? How much animation is needed? For example: If we work with multipolar neurons in the brain, do we need to dive down into the synapse level? Do we need to build these synapses from scratch, or do we have the intellectual property to use internally? Using existing 3D assets will decrease the cost and streamline the development process. Once we answer all of these questions, we will add more visual examples and imagery to the proposal for review.
One major contributor to delays in product development is the lengthy medical review cycle for approval to be used in the application. For example, some larger medical organizations may only have a few days per month earmarked for legal review, and getting into the schedule is sometimes challenging. This can push deadlines and even increase costs. Having this medical content approved beforehand is ideal for quick development. Details about this internal process are needed to calculate how much work will be involved. Will we have to familiarize ourselves with a specific approval system? How many revisions and feedback rounds are needed? The client’s legal and regulatory approval processes can also affect this price.
A computer, a tablet, or a VR headset? All media can be set up and available with full build deployment for 25 industry-leading platforms. Including smartphones, tablets, desktop computers, virtual, augmented, and mixed reality. Using the Oculus/ Quest 2, the Vive, and the Valve Index with optimum efficiency.
Once the appropriate medical content has been approved, we will start laying the foundation for production.
We Start Development
We use an industry-standard approach to project management called the Agile Method. This can be utilized to create 3D animation and software development. Agile optimizes the value of the products we build through rounds of internal and client feedback, using iterative work sequences commonly known as sprints. Within a Sprint, the team must complete the planned amount of work to be ready for the client to review and provide feedback. Using standardized clean code practices for engineering software is essential in generating efficient applications that will work smoothly with high-quality 3D graphics.
Next, our team of Project Managers, Art Directors, 3D Artists, Software Engineers, & Animators will take the defined documentation outlining the project scope and work closely together to plan development and future milestones. This content can include small details like engaging animated pop-up menus, voice-over audio, and sound effects.
We will review this content internally before reviewing the completed content with our clients. This includes preset milestones. We continuously iterate on this content and keep the client in the loop with weekly review cycles.
Quality control is important. During this process, the content will need to be consistently tested. This is one reason the agile process is so important. If you don't stick to strict development guidelines, any changes made to the application's code can affect other areas of the project and create bugs and a feedback loop that could extend the final delivery deadline.
We Deliver Your Product
Once development is complete, we will discuss and prepare for final product delivery. All media can be set up and available on smartphones, tablets, desktop computers, and rendered to photo-realistic detail. With full build deployment for 25 industry-leading platforms. Including VR, AR, and Interactive Web applications. Using devices like Gear VR, Google Daydream, Oculus, and the Vive with optimum efficiency.
We Use Unity & Unreal Engine
We develop interactive training applications porting to multiple devices.
Deployment to Android, iOS, Windows Phone, Tizen and Fire OS, and World class monetization and retention services for interactive mobile apps.
Our Unity built interactive training software "The Physiology of the Eye" is used by students in Universities around the world.
The Physiology of the Eye is a great example of our custom medical training platform creation. This video below shows what this same application looks like in Virtual Reality.
Intervoke is Leading the Revolution for VR & AR
Using highly optimized rendering pipelines we can help you achieve exceptional frame rates.
Native support is available for the following platforms: Apple Vision Pro, Oculus Rift, Gear VR, PlayStation VR, Microsoft HoloLens, Steam VR, Vive & Valve.
Build Once, Deploy Anywhere
There are so many platforms you can deploy to with and the number is growing. Build your content and deploy with a click across all major mobile, VR, desktop, console, and TV platforms plus the Web.
BioCloud 3D Interactive Web Applications
BioCloud 3D is a new way to visualize and interact with custom 3D anatomy for medical device training, therapeutics, surgical training, and Method of Action/Method of Disease education. Access and engage anytime, anywhere through flexible, consistent web-based access.
We create immersive content based on medical device specifications, therapeutics, and proprietary surgical procedures, for use across all of your sales and clinician training - whether in person or entirely virtual. Provide your teams and customers with the most cutting-edge, engaging visualization - proven to improve learning outcomes, patient engagement, and confidence in your products.
Intervoke Software Analytics
Take advantage of our custom integrated analytics that create customized experiences based on the users individual behaviors and strategies.
With just a few clicks, you have instant access to critical metrics about user engagement, retention, and revenue from the Dashboard.
Software Development & The Estimated Costs
Software development pricing can vary depending on the required complexity and level of detail needed. For example, 2D illustration costs are defined by important details like size, style, and amount of detail. With animation, it's the quality, duration, and type of editing software used, plus the project's complexity. Higher-quality animations take longer to create and cost more.
Project Elements
Cost Estimates
Hourly Rate
This price would be determined based on how the 3D model would be used.
For example: Will it be used in an animation? Will it be viewed up close? If you increase detail it increases the cost.
Simplistic: $140 /Second
Advanced: $380 /Second
Complicated: $480 /Second
Software Development Process & Deliverables
Project Elements
Process
Deliverables
Program application based on project scope.
Render Engines Used:
Unreal and Unity
2. Mobile Devices: Android & iOS
Workflow
Our 3D Animation Workflow
Our team starts pre-production by defining your objectives, timeframe, budget and content resources to develop the end product. After we have defined the project and the end user, our team of Project Managers, Art Directors, and Animators work closely together to plan development.
Once the script has been reviewed and approved by our team, we focus on bringing the visuals to life through a storyboarding process. Our storyboards serve as the blueprint for our productions - taking all ideas from conception to completion.
The 3D elements developed by the graphics team are then used to produce the animations. Our animators use these still images as a reference to ensure that the final product matches the vision of the concept. This process helps ensure accuracy and consistency, as well as provides an opportunity for any necessary revisions or adjustments before proceeding with production.
3D animations will be created using the approved storyboards and style sheets, staying true to the original direction. Pre-animatic videos at a lower quality will be used to provide client feedback with visual direction. This reduces the number of iterations needed for completion.
Once these iterations are approved, high-quality layered 3D visuals will be rendered using our massive local GFX render farm which greatly expedites this process. These 3D frames are then imported into After Effects compositions and synchronized with narrations from a voice-over recording. Minor adjustments in timing are made as necessary.
Finally, additional video editing is completed to incorporate branding, updates or changes, including sound effects to finish the video.
We then discuss with our clients if there are any specific delivery formats needed like MP4 or MOV. The final product can be delivered in a variety of formats according to customer requirements.
Ready to bring your science to life? Contact us or book a discovery call to get started.
Ready to develop your custom 3D software?
See below to submit our (Start a Project) form, or (Book a Discovery Call), have a question,
(Contact us) to to dive into the world of Intervoke medical content creation.
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