INTERACTIVE SOFTWARE WORKFLOW AND PRICING
Our team of developers create interactive 3D content that fits into your marketing strategies. We engineer custom platforms for a variety of medical applications, using our own custom 3D models for patient & HCP education. Our UI/UX designers capture rich insights inside of our own custom built platforms for immersive applications that have custom touch screen interaction, and rendered for VR or AR.
WE CREATED A SYSTEM TO HELP
Our Content Delivery System (CDS ) is a framework that can be used as a foundation to streamline development. This system works in two modes. Narrative mode and Interactive mode. It starts in a narrative mode and plays like a movie. Interactive models move on screen as a recorded voice-over explains the content. At any time in this application, the user can push the Play/Pause button on the sidebar (top right) and switch to our interactive training mode. This allows the user to choose which areas to focus on and learn at their own pace. A tool also adds a testing system to judge your learning comprehension as you move through the application. This can even give you a final GPA at the end of the course.
FIRST WE BEGIN BY DEFINING THE PROJECT SCOPE AND COST
Below is an outline of the 5 important variables needed to help define the cost when pricing out interactive software applications.
1. DURATION & DETAIL
2. LOOK & FEEL
3. 3D CONTENT CONCEPTION
4. REVISION & APPROVAL
5. DEVICE MEDIUMS
1. DURATION & DETAIL: Where do we start?
Understanding the length and detail of the application is critical for determining the cost. It starts with an idea, and then researching begins to develop a written script. The final price also depends on the medical expertise required for its production, as content is the foundation for everything produced. Asking questions like, “Will the client provide approved content, or must our medical content writers be involved”? Our team works closely with you to fully define the medical concept and software purpose using direct examples of our work. Typical examples of these applications show a medical procedure, a drug mechanism of action (MOA), mechanisms of disease (MoD), medical device training, or surgical procedures. What is the ultimate goal or purpose? What is the level of complexity of teaching this content? Who is the target group? Asking these questions is essential to defining the scope of the project.
2. LOOK & FEEL: How will this scripted content be used?
After establishing the end user, we define details like icon style, branding colors, and menus that the user will need to activate this “User Interface Experience”, also called UI/UX. It's important to represent your UI in a clean, intuitive, user-friendly way. We can also create a mixture of 2D and 3D elements for a stylized look. These elements will then carry over into the conception phase, where we create a written storyboard to visualize and sketch out ideas.
3. 3D CONTENT CONCEPTION: How should this script be represented in 3D?
We specialize in creating photo-realistic 3D content that works on multiple platforms, using optimized 3D content. Once we have added the scripted content to our written storyboard, we will start defining all the 3D elements needed to represent the content visually. What 3D anatomy is needed, how will it be used, and how detailed must it be? How much animation is needed? For example: If we work with multipolar neurons in the brain, do we need to dive down into the synapse level? Do we need to build these synapses from scratch, or do we have the intellectual property to use internally? Using existing 3D assets will decrease the cost and streamline the development process. Once we answer all of these questions, we will add more visual examples and imagery to the proposal for review.
4. REVISION & APPROVAL: Has this content been approved by your internal medical and legal review?
One major contributor to delays in product development is the lengthy medical review cycle for approval to be used in the application. For example, some larger medical organizations may only have a few days per month earmarked for legal review, and getting into the schedule is sometimes challenging. This can push deadlines and even increase costs. Having this medical content approved beforehand is ideal for quick development. Details about this internal process are needed to calculate how much work will be involved. Will we have to familiarize ourselves with a specific approval system? How many revisions and feedback rounds are needed? The client’s legal and regulatory approval processes can also affect this price.
5. DEVICE MEDIUMS: What digital medium will you port your project?
A computer, a tablet, or a VR headset? All media can be set up and available with full build deployment for 25 industry-leading platforms. Including smartphones, tablets, desktop computers, virtual, augmented, and mixed reality. Using the Oculus/ Quest 2, the Vive, and the Valve Index with optimum efficiency.
HOW MUCH DOES SOFTWARE DEVELOPMENT COST?
3D MODELING
Deliverables: Clients needed 3D format
Process: Freeform modeling to construct, sculpt, paint, and finally animate assets. Using these industry-standard tools: Maya, 3ds max, Topogun, and Zbrush.
RANGE: Charged by the Project or by the Hour.
This price would be determined based on how the 3D model would be used. For example: Will it be used in an animation? Will it be viewed up close? If you increase detail it increases the cost.
3D ANIMATION
Deliverables: Clients preferred video format
Process: Storyboarding, Rigging, Animation, Layered Effects, Lighting, Rendering, Video Compositing, VFX, Color Correction to Final Output
RANGES: The length and quality of 3D animation will determine the cost. The cost increases by adding to the length or quality.
Simplistic: $140 /Second
Advanced: $260 /Second
Complicated: $380 /Second
SOFTWARE FOUNDATION
Deliverables:
1. Windows & iOS Executables
2. Mobile Devices: Android & iOS
Process: Create a design document detailing the development process. Build UI/UX design for the perfect user interface. Use high-quality 3D models embedded into application software. Program application based on project scope
RANGE: With the vast range of complexities we would need to define the content details needed before providing a price range
We can work with-in most any budget.
Render Engines Used:
Unreal and Unity
These rough estimates cannot replace a proposal's solid cost calculations based on a detailed briefing. Contact us here to discuss the details.
NEXT: OUR PRODUCTION WORKFLOW: Once the appropriate medical content has been approved, we will start laying the foundation for production!
WE START DEVELOPMENT
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We use an industry-standard approach to project management called the Agile Method. This can be utilized to create 3D animation and software development. Agile optimizes the value of the products we build through rounds of internal and client feedback, using iterative work sequences commonly known as sprints. Within a Sprint, the team must complete the planned amount of work to be ready for the client to review and provide feedback. Using standardized clean code practices for engineering software is essential in generating efficient applications that will work smoothly with high-quality 3D graphics.
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Next, our team of Project Managers, Art Directors, 3D Artists, Software Engineers, & Animators will take the defined documentation outlining the project scope and work closely together to plan development and future milestones. This content can include small details like engaging animated pop-up menus, voice-over audio, and sound effects.
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We will review this content internally before reviewing the completed content with our clients. This includes preset milestones. We continuously iterate on this content and keep the client in the loop with weekly review cycles.
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Quality control is important. During this process, the content will need to be consistently tested. This is one reason the agile process is so important. If you don't stick to strict development guidelines, any changes made to the application's code can affect other areas of the project and create bugs and a feedback loop that could extend the final delivery deadline.
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Once development is complete, we will discuss and prepare for final product delivery. All media can be set up and available on smartphones, tablets, desktop computers, and rendered to photo-realistic detail. With full build deployment for 25 industry-leading platforms. Including VR, AR, and Interactive Web applications. Using devices like Gear VR, Google Daydream, Oculus, and the Vive with optimum efficiency.
WE DELIVER YOUR PRODUCT
WE USE UNITY & UNREAL ENGINE
WE DEVELOP INTERACTIVE TRAINING APPLICATIONS PORTING TO MULTIPLE DEVICES
Deployment to Android, iOS, Windows Phone, Tizen and Fire OS, and World class monetization and retention services for interactive mobile apps.
Our Unity built interactive training software "The Physiology of the Eye" is used by students in Universities around the world.
LEADING THE REVOLUTION FOR VR & AR
Using highly optimized rendering pipelines we can help you achieve exceptional frame rates.
Native support is available for the following platforms: Oculus Rift, Gear VR, Playstation VR, Microsoft HoloLens, Steam VR/Vive, Valve and Google Daydream.
Our Unity interactive training software "The Physiology of the Eye" is used by students in Universities around the world.
BUILD ONCE, DEPLOY ANYWHERE
There are so many platforms you can deploy to with and the number is growing. Build your content and deploy with a click across all major mobile, VR, desktop, console, and TV platforms plus the Web.
INTERACTIVE 3D FOR DESKTOP
Thanks to Realtime Global Illumination and high-quality shaders, there’s never been a better time to make beautiful, immersive and entertaining desktop applications and games with Unreal and Unity.
Each 3D engine provides one-click deployment support across PC, Mac and Linux platforms.
Analytics
Take advantage of our custom integrated analytics that create customized experiences based on the users individual behaviors and strategies.
With just a few clicks, you have instant access to critical metrics about user engagement, retention, and revenue from the Dashboard.